{"id":1111,"date":"2021-05-25T02:59:41","date_gmt":"2021-05-25T02:59:41","guid":{"rendered":"http:\/\/staging2.benriachdistillery.com\/zh-tw\/?p=1111"},"modified":"2021-07-16T11:47:14","modified_gmt":"2021-07-16T11:47:14","slug":"benriach-celebrates-opening-of-first-official-visitor-centre","status":"publish","type":"post","link":"https:\/\/www.benriachdistillery.com\/zh-tw\/blog\/benriach-celebrates-opening-of-first-official-visitor-centre\/","title":{"rendered":"BENRIACH CELEBRATES OPENING OF FIRST OFFICIAL VISITOR CENTRE"},"content":{"rendered":"<p>Creative Speyside distillery, Benriach, is gearing up to welcome visitors through the doors of its first ever official visitor centre next month following the completion of a six-figure investment project.<\/p>\n<p>Featuring a bar, tasting lounge and retail space, the distillery\u2019s visitor experience will open on Friday 21 May 2021. Initially offering a variety of flavour-focused tastings following the easing of Scotland\u2019s COVID-19 restrictions, visitors will be encouraged to discover Benriach\u2019s multi-layered Single Malt and rich creative heritage dating back to 1898.<\/p>\n<p>The project follows the recent unveiling of Benriach\u2019s new portfolio, and marks the first phase of the distillery visitor centre renovations, as part of a major investment initiative by Brown-Forman who acquired the distillery in 2016.<\/p>\n<p>Initially the new visitor centre will offer two tasting experiences which will appeal to both single malt lovers and those at the beginning of their whisky journey. The \u2018Sense of Flavour&#8217; tasting will delve into the production process at Benriach, before zoning in on the distillery\u2019s classic and smoky expressions at 10 and 12 years old. Visitors will also have the chance to explore their own flavour preferences with whisky by trying Benriach in simple cocktail serves.<\/p>\n<p>A deconstructed cask tasting will also be on offer for those who wish to dive deeper into the distillery\u2019s creative heritage of eclectic cask maturation. The \u2018Barrels, Butts and Barriques\u2019 experience will offer visitors the chance to taste five individual cask types, culminating in a tasting of the Benriach 21 Year Old &#8211; showcasing how Benriach\u2019s Master Blender, Dr. Rachel Barrie builds rich layers of flavour in a range of fruit-forward single malts.<\/p>\n<p>Visitors are advised to pre-book their preferred tasting <a href=\"https:\/\/www.benriachdistillery.com\/en-us\/distillery-tours\/\">online<\/a> before attending the distillery. Distillery tours of the production site will return when it is safe to do so.<\/p>\n<p>With its design rooted in tradition whilst looking to the future, the new visitor centre has been built using natural materials from local suppliers wherever possible and has drawn from the natural colour palette of Speyside to inspire its interior. External to the visitor building, one of the distillery\u2019s most prominent warehouses has been whitewashed and branded to cement Benriach\u2019s new identity &#8211; a practice traditionally adopted by ancient distilleries in Scotland.<\/p>\n<p>Jennifer Proctor, Visitor Centre Manager at Benriach Distillery said:<\/p>\n<blockquote><p>\u201cThe last year has been significant in Benriach\u2019s journey with the launch of the distillery\u2019s new flavour forward portfolio, so the unveiling of our first-ever visitor centre is a special moment.<\/p>\n<p>From cask tastings to cocktails, we\u2019ll initially be offering two flight-style tasting experiences that allow customers to explore Benriach\u2019s flavour spectrum. When restrictions allow, we will reveal our full distillery tour offering and announce the next phase of the distillery visitor centre development. Whether a local to Speyside or visitor from further afield, we look forward to welcoming guests from near and afar to discover Benriach\u2019s world of flavour.\u201d<\/p><\/blockquote>\n<p>Known for its long-standing tradition of distilling classic, peated and triple distilled whisky and a vast eclectic cask inventory sourced from around the world, Benriach unveiled its new portfolio last year, which has been artistically crafted by Master Blender Rachel Barrie and the distillery team.<\/p>\n<p>For more information about the new Benriach Visitor Centre and how to book a tasting experience, click <a href=\"https:\/\/www.benriachdistillery.com\/en-us\/distillery-tours\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Speyside distille<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":9,"featured_media":1137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":1,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"predecessor-version":[{"id":1115,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/posts\/1111\/revisions\/1115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/media\/1137"}],"wp:attachment":[{"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benriachdistillery.com\/zh-tw\/wp-json\/wp\/v2\/tags?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}